"Tim resonates with the American consumer," Coty exec Stephen Mormoris told Women's Wear Daily. "He is admired not only for being a great musician, but also for being a great husband and father. We see this as one of the most significant mass market fragrance launches since [Coty created] Celine Dion five years ago."
'McGraw by Tim McGraw' will launch this August in thousands of North American drugstores, department stores and Wal-Mart. Prices for the fragrance range from $17 for 0.5 ounces to $30 for 1.7 ounces. McGraw, who played a big part in designing the scent and its bottle, also plans to offer a special CD with cologne samples inside.