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A Conversation With Toby Keith: Day 1

Toby Keith believes in betting on himself. Does that make him a bad guy? He doesn't think so.

For his new album, 'That Don't Make Me a Bad Guy,' out Tuesday, Keith wrote all the songs and produced the recording sessions. The album comes out on his own label, Show Dog Records, which he started after a dozen years recording for major labels. He has his own restaurant chain, so, had he wanted, he probably could've catered the sessions, too.

"I didn't set out to do all these extra things, and I never knew my brand name would be as successful as it is," the 47-year-old singer tells The Boot. "You come to town, you look at the system. They tell you, 'We want you to be a poster boy. We want you to do these kinds of songs. We want you to politick. We want you to shake hands. We want you to do a luncheon for the CMA. We want you to go over here and do this for BMI.' It keeps you in good graces, so you start doing that.

"Your industry can get behind you and crank you up and make you a household name, help you get there. Or you can be abandoned like I was."

The one thing that Keith has had a hard time doing on his own is winning awards from the country music industry. He's been nominated for 27 Country Music Associations awards, winning only two -- 2001's Male Vocalist of the Year and a music video trophy in 2005 for 'As Good As I Once Was.' Keith was shut out at this year's CMA nominations, despite being named Forbes magazine's top-earning country star, pulling in an estimated $48 million in 2007.

Keith first hit the country charts in 1993, with 'Should've Been a Cowboy,' which quickly went to No. 1. The four singles off his debut album were all Top Five hits. But the Country Music Association's Horizon Award -- the equivalent of a new artist honor -- went to Mark Chesnutt in 1993. John Michael Montgomery won it the following year. Faith Hill, Tim McGraw and Martina McBride all lost during that time frame, too. But Keith didn't even get nominated.

"The easiest award to win and be nominated for is to be very successful your first year or two and be a newcomer, be on one of the newcomer awards -- Horizon, New Male, whatever, right?" Keith says. "I had three No. 1s and a Top Five, sold over a million records on my first album. Had one of the most-played songs -- 'Should've Been a Cowboy' is headed toward 6 million spins. And not one award. Not one nomination. Not one help from the industry."

In fact, Keith didn't earn his first nomination from the CMA until 2000, after 'How Do You Like Me Now?!' hit.

"I decided somewhere along '95 or '96, 'Man, I've got to go bet on me. I'm not going to leave it up to this industry that I'm in to give me any support,'" he says. "Once it started becoming successful, we just started rolling with it. It got bigger and bigger and stronger. And then the music finally turned over for me, and some of the stuff I had bet on started working -- 'How Do You Like Me Now?!' and some of those things. We became a headliner around 2000, somewhere in there. Now they'll support me, right?

"So I go, and I'm nominated for seven or eight awards. It's, like, okay, I went and did this myself, I got here. But the conglomerates and their bloc voting and corrupt stuff like that, made me go sit on the front row and be nominated for eight or nine things and never win anything. I was, like, 'It still doesn't work!'

"I'll never be bigger than country music, but I can always try to be as big as anybody in that business. So I've got a clothes line coming, I've got a liquor coming, I've got my own movie production company, I've got my own record label. And, you know, I just feel like once I see the gears turning on something -- like I did on 'Broken Bridges' movie -- once I see the gears turn and see what it takes to make one, then the next time out, I just went, on 'Beer for My Horses,' and I just said, 'Here's my director,' hired a producer, hired a casting agent, wrote my own script, said, 'Here we come,' and here we go.

"It's just betting on yourself."

In celebration of Keith's 'That Don't Make Me a Bad Guy' release, The Boot will have more of this exclusive interview every day this week. Come back tomorrow to hear more about his new music. Then later in the week, Keith tells a funny story about Kenny Chesney, explains how he used left-wing blogs to market his movie and talks about collaborating with some rather unlikely artists.

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cbiko

All I can say to some of these comments is wow...Agree or disagree, but don't make it personal.
Just be true to yourself .

January 12 2009 at 5:15 AM Report abuse rate up rate down Reply
candslim

I love Toby partly because he stands up for what he belives right or wrong, any one who was around in the 50's remembers the pay offs in the record business even Dick Clark was involed. What do you think goes on now? maybe pay for play?

January 08 2009 at 10:28 PM Report abuse rate up rate down Reply
tazjudd

Toby is the best always giving his time to the troops and is a real patriot. The Dixie Chicks just plain suck and if you like them you are a complete moron

January 06 2009 at 8:58 PM Report abuse rate up rate down Reply
carol

Hey.............I'm not a country music lover, but i love How do you like me now. Please tell me that toby is not a obama supporter. that would really turn me off, and i wouldn't be pressing J144 anymore at Amvets, in fact i'll have them remove it. please, say it aint so Joe.

November 13 2008 at 7:40 PM Report abuse rate up rate down Reply
Judy R

Toby Keith is my favorite country singer. You cannot take all of his wonderful songs and preformances away from him. He is the best. If you dont agree...Oh well......

November 12 2008 at 4:26 PM Report abuse rate up rate down Reply
Kaileigh A. Tara

Toby Keith is to country music what Garth Brooks was when he made country music real, popular and he broke all the genre rules.
Toby breaks the rules, I like to think he colors outside the lines because he doesn't see them... and that to me is a postive...he does not let the lack from others stop him.
I too found myself in a situation where the establishment did not accept me, did not support me, it was in a different sector, and certainly not to the tune of over 47 mill. However, i know what it is to BE everything and more that THEY are and not be recognized as if you do not exist, perhaps because you spoke your truth one too many times and you are willing to stand by it.--- and call them on it...oooh they don't like that.
How does one go about meeting Toby Keith? I would like to do that.

November 03 2008 at 10:14 PM Report abuse rate up rate down Reply
xbreakawayx07

Toby You totally rock. If I could give you an award, I would give you one.

November 03 2008 at 10:10 PM Report abuse rate up rate down Reply
giveit2mikie

Throw a big party and forget to tell anybody who is involved with the CMA and then remind them you will always have the fans who will stick by your side, long after the CMA is forgotten.

November 03 2008 at 9:27 PM Report abuse rate up rate down Reply
scottm3629

I have been trying to contact Toby about an incident at his bar in Las Vegas. I am friends with singer in band who played used to play there but are not allowed because of a flag tribute they do for soldiers either going to Iraq or coming back. This is a disgrace and I want hom to know about it, I have tried his fan site to no avail. If anyone out there can help, let me know.

November 03 2008 at 6:34 PM Report abuse rate up rate down Reply
augs45

If Your Balls Itch, Scratch Um. Stand Up For What You Believe in.Toby is the man and the rest of u cna kiss my ass.

November 02 2008 at 8:07 PM Report abuse rate up rate down Reply