The move to Valory Music reunites Reba with Scott Borchetta, who is now president and CEO of Big Machine Records and the Valory Music Co. Borchetta was senior vice president of promotion at MCA Nashville during most of the 1990s. Prior to her deal with MCA, McEntire was signed to Mercury Records. Mercury and MCA are now both part of Universal Music Group.
"I am thrilled to be joining the Valory team," McEntire said. "Scott and I worked together on some of the biggest singles of my career, and I am excited to renew our partnership."
"It is as if a day hasn't even passed," Borchetta added. "The toughest thing about leaving MCA Nashville again was leaving behind this relationship that I value so much."
Valory Music Co., which launched in 2007, is currently home to Jewel, Emerson Drive and Jimmy Wayne, among others. Acts signed to sister label Big Machine include Taylor Swift, Trisha Yearwood and Jack Ingram.
Reba's debut single on Valory is expected to reach country radio in early spring 2009, with a new studio album to follow later that summer. Late last month, the singer released a three-disc boxed set, '50 Greatest Hits.' She has sold 28.4 million albums since Nielsen SoundScan began tracking data in 1991.