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Kenny Chesney Launches Clothing Line

As if selling tens of millions of albums, winning countless industry awards and breaking concert ticket records wasn't enough, now Kenny Chesney can add 'fashion designer' to his list of accomplishments. The country superstar has developed a new clothing line called Blue Chair Bay. He hopes the casual attire inspires people to relax.

"Blue Chair Bay is kind of like the place we'd all like to go if we had no obligations or nowhere to be," Kenny tells PEOPLE. "That's what I want this clothing line to represent. These are the clothes I would pack to go to this place."

The casual pieces, for both women and men, are intended to be like "that favorite T-shirt that you've washed a lot that is kind of sun bleached ... your favorite khakis, and your shirt that you've had forever," Kenny says.

More than just adding his name to the designs, Kenny was so involved in every step that he even adds friends' names to some of the items. "I've got a shirt that says 'Bob's Charter,' and Bob is a buddy of mine that's been living in the islands for a long time," he reports.

The affordable clothing line, with prices ranging from $35 for a T-shirt up to $72 for a pair of khaki pants, can be found at select stores in Key West, Fla., Gulf Shores, Ala., and Nashville, Tenn.

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llywd

No thank you, Kenny is so overrated.

August 24 2009 at 1:36 PM Report abuse rate up rate down Reply
Rae

$35 for a t-shirts ridiculous. i can go to ann taylor and spend the same for a t-shirt. kenny is no ann taylor - sorry kenny!

August 22 2009 at 4:12 PM Report abuse rate up rate down Reply
Jayne7

I am excited to try his line. $35 for a T-shirt is not expensive at all unless you shop for your clothes at Wally World. He says it is soft fabrics and a relaxed fit which sounds good to me. I love his music and I am pretty sure I will be a fan of his clothes!!

August 19 2009 at 11:46 AM Report abuse rate up rate down Reply
salt27

Starting price of $35 bucks is a little much for a kinda of comfy, well-worn, faded tee-shirt..when the local thrift stores around Nashville have them for well under five bucks....and you can cut the sleeves out of them for free, if you really want that island beach bum look..........

August 19 2009 at 1:46 AM Report abuse rate up rate down Reply
Scott Coney

Finally!!!!! A clothing line for pint sized gay men.

August 19 2009 at 12:13 AM Report abuse rate up rate down Reply
mermaid234

that doesn't sound affordable to me!

August 19 2009 at 12:02 AM Report abuse rate up rate down Reply
ten10pt

Love Kenny's music, trying to forget his live show as not to ruin the music...arogent prick.....

August 18 2009 at 11:59 PM Report abuse rate up rate down Reply
RJT

Well, I guess with his kind of money, any clothes below $1,000 is "affordable" in his mind. In my mind however, anything below $10 is affordable! Alas though, he is a pretty decent singer, not great,not all that either. I'll buy his CD's, but at that price, not his clothes!!!

August 18 2009 at 11:47 PM Report abuse rate up rate down Reply
Janie

if u all think those are affordable prices you arent in touch with the average joe

August 18 2009 at 11:13 PM Report abuse rate up rate down Reply
~~Kath~~

I'm sorry, but 35 bucks for a t-shirt is NOT "Affordable."

August 18 2009 at 10:17 PM Report abuse rate up rate down Reply