Gary is slated to perform as-yet-unreleased songs from his upcoming album, 'Get Off on the Pain,' at the event.
The PBR will also play songs from Gary's new album during events, and will hold prize giveaways, including VIP tickets to an upcoming PBR event and Gary Allan VIP prize packages. Fans will also be able to enter to win the trip of a lifetime to the 2010 PBR World Finals in Las Vegas.
During the 2010 Dickies Iron Cowboy Invitational, PBR superstars will compete in the largest, most technologically advanced venue in the world, on a field split into two arenas, with four chutes in each corner. The shows will feature more than two hours of music and pyrotechnics.
Gary's new album is due in stores and online March 9 and is available for pre-order at the singer's official website.