The store, unambiguously dubbed "The Label," has snagged Tony Sartino as its designer for custom-made clothing. His impressive client list includes Kings of Leon, Bon Jovi, Goo Goo Dolls and Prince. The Label will also sell jewelry and home furnishings.
Known for his rock 'n roll sense of style, Gary is also no stranger to the catwalk, having modeled in a charity fashion show earlier this year.
The Label opens September 1 in Nashville's trendy 12th Avenue South district.
Photo Courtesy of Gary Allan