Although the video shoot seems to be a fairly laid-back affair for Neil, Reid and Kimberly, the decision to release this latest single wasn't as easy. The threesome have acknowledged that their label had planned to not release another song until the first single from their sophomore album was ready. However, the Perry siblings got so many messages about "Postcards" via Twitter, email and text, that the record company finally relented. There was one thing, however, that the label wouldn't budge on.
"We keep telling the label that we need to do the music video in Paris," Neil joked before the shoot in New Orleans, "but they're not too gung ho on that."
Earlier this month, the trio revealed that they would begin recording their new album in May. Speaking exclusively to The Boot, Kimberly noted that they were in talks to have acclaimed producer Rick Rubin (Johnny Cash, Dixie Chicks, Adele) at the helm of the new project.
"He's really brilliant. He was really fantastic. We took a meeting with him a couple of weeks ago," Kimberly said. "He was basically half therapist, half producer. So we're excited."
At the time, however, the final decision on a producer had yet to be made. "To be determined," Kimberly added. "Keep your eyes out for that."
The Band Perry's platinum debut was produced by Nathan Chapman and Paul Worley.