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From now through the end of October, at each of the 35-plus concert stops on the Farmers Insurance Presents Changed tour featuring the three acts, Outnumber Hunger will make a donation of $625 to Feeding America, which will help secure 5,000 meals for that city's local food bank. An Outnumber Hunger tour bus will also be part of the Changed trek.
"In our home state of Arkansas, nearly 18 percent of the residents struggle with hunger. That's more than half a million people," says Hannah Blaylock of Edens Edge. "That's why Outnumber Hunger Live is an important part of our tour."
"People in every community across America, nearly 49 million individuals, are struggling with hunger," adds Mike Eli of the Eli Young Band. "With 'Outnumber Hunger Live,' we hope that we can help these local communities and continue to raise awareness of this issue in our country."
The Outnumber Hunger initiative has already helped Feeding America secure more than six million meals for local food banks.
According to the USDA, approximately one in six Americans (16.1 percent) struggles with hunger. The issue often affects hardworking families who face tough decisions about whether to pay bills or pay for food. "Outnumber Hunger Live" aims to continue to raise awareness for the issue and help make a difference in the fight against hunger in local communities.
The Outnumber Hunger initiative was launched in March with several Big Machine Label Group artists, including Rascal Flatts, Reba and Martina McBride. The artists appeared on millions of specially-marked General Mills products alongside Outnumber Hunger codes. By entering the codes at Outnumber Hunger, people can help Feeding America secure five meals on behalf of their local food banks. For every code entered by March 1, 2013, General Mills will donate 65 cents to Feeding America -- that's enough to secure five meals on behalf of local food banks -- up to a total maximum donation of $2.1 million. General Mills has already donated $700,000 and will donate up to an additional $1.4 million based on online code entry and other consumer actions.
As a thank-you, consumers will receive a free song download from participating artists after entering their package code. To date, Outnumber Hunger has helped Feeding America secure more than 6.2 million meals for local food banks.
To learn more about how you can help make a difference in your local community, visit the official Outnumber Hunger website. For updates on the Outnumber Hunger Live tour, including appearance dates, exclusive photos and videos, visit Outnumber Hunger's official Facebook page.