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"We had too many people in the live rounds, and it was hard to keep track of them. It was hard to fall in love because there were so many," Daly tells TVLine.com. "One of the things [executive producer] Mark Burnett excels at, his production company excels at, is telling stories. And [in the case of 'The Voice'], these stories are so cinematic and they tug at the heartstrings."
Watch "The Voice" Season 3 Preview
The TV host hints that the captivating battle rounds will have some alterations as well, including the potential for "interchangeability" among the mentors (although he doesn't officially comment on what that means exactly). One thing that won't change, he notes, is the intense emotions the contestants experience when they first take the stage.
"I watch these auditions standing right next to the families and loved ones of these contestants, while they put everything on the line in 90 seconds," he says. "And it's hit or miss. You just need one mentor to press one button, and when they do, it's a moment of elation. But if there isn't a button-push, it's the most awkward room and the most awkward place you can possibly imagine on television."
The first two seasons have showcased plenty of talent, although none of the contestants have transformed their appearance on the show into instant success, unlike the show's talent-search competitor, "American Idol."
"We'd like to have that Kelly Clarkson sort of moment," Daly acknowledges, "and it's important to the longevity and stability of the brand of 'The Voice.' At some point I think you have to have somebody pierce popular culture. But on the other hand, it's not something we can control, and we don't think the show's success is predicated on that. We're also only two seasons in. There's a timeline, but it's not anytime soon."
Season three of "The Voice" premieres Monday, Sept. 10, at 8:00 PM ET on NBC.
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